Spice up Your Marketing Mojo: 5 Suggestions to Improve Focus

If you’re the chief cook and bottle washer of your business, chances are, you’re the CMO (chief marketing officer) too. You are not alone. In fact, a small business survey by AWeber found that 88 percent of owners pull double duty as primary marketers. No surprise here, these owners have to be master multitaskers, for heating up the business and bottom line boils down to time and money. And success requires a key ingredient: focus.

This week, we’re serving up suggestions to improve your marketing focus. Assuming you’ve identified goals, determined strategy and outlined objectives, you need a plan to define what must be done. But here’s the rub. Many business owners know what they want but don’t have a plan, which is a recipe for disaster. A plan, be it merely a list or comprehensive document, holds you accountable and keeps you focused on using time wisely and spending marketing dollars most efficiently. Here are our top five suggestions to improve focus:

1. Identify the Buyer Persona. In other words, switch places with your ideal customer/client. Who are they, what makes them tick, what motivates them to choose your business or service. Failure to identify the buyer persona will have you trying to be everything to everyone and that’s expensive, time consuming and, in many cases, futile.
2. Develop no more than five actions based upon your buyer persona. For example, if your buyer persona is a 49-64-year-old commercial banker engaged on social media, why would you have a presence on a network that skews teens and why, oh why, post a selfie in a restroom (our new anti-obsession)?
3. Do the work. Allocate time each day to work on each of your actions.
4. Evaluate. Your actions should have measurable results and you should be monitoring them.
5. Adjust. Based on your evaluation, an action may require a little more time each day or a complete makeover if results prove ineffective.

How do you maintain your marketing focus? Help stir this pot of marketing mojo with your suggestions. And check back regularly for updates as we count down to the debut of the Marketing Mojo Show a flavorful podcast and Twitter Chat series to stimulate your marketing senses. In the meantime, get your mojo working with this classic Muddy Waters concert clip.

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