Dan Newman provides excellent tips in 6 Steps to Sell with Content Outside of Social Media. They are particularly useful for scores of small businesses overwhelmed, overworked and overpowered by the day-to-day requirements of social. Given there are very compelling reasons why every business and brand needs to be social, there’s also a great need to get back to basics and the unsung hero of digital marketing strategies: email. As described in an earlier LGK post, email is one of several content distribution channels often overlooked by small businesses. Adapting one or more of Newman’s steps is an efficient and effective stairway to providing personalized content for customers and clients. Here are four that we really like:
- Look for opportunities to pair the content with specific clients.
- Deliver the content with an email and a simple message that helps the customer or prospect understand the topic and why you think it is important. Often referring to a previous conversation where the topic was discussed.
- Always include some type of call to action.
- Be consistent. The response rate will likely not be 100% but that doesn’t mean they aren’t reading it. With so much information out there if you can be the person that consistently delivers solid content then you will be front of mind when buying decisions are being considered/made.
Read the original article at BroadSuite.
Is email marketing part of your content strategy? Feel free to share your thoughts in the comments section of this post.
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