Advertising Survey Reveals Ups and Downs of Social Media Spending

In its fifth comparable survey, Ad Age and RBC Capital Markets released results from its May 2014 polling to marketing executives about their social media budgets, priorities and attitudes.  Here are three take-away items from the survey:

1. Budgets – they are on the rise, but more for payroll costs for staff to manage social media than on actual advertising.
2. Priorities – social media is not a major marketing priority in terms of dollars spent.  Facebook commands the greatest allocation, although Twitter is gaining interest.
3. Attitudes – respondents overwhelmingly consider social media as a branding tool and then as a means to drive traffic to the company’s website.

There are some other interesting results and charts and the full story is available here.  How do your thoughts align with the survey results?

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