Thanks to advances in technology and real-time marketing communications tools, business productivity seems to run on steroids. Send a text, email or an inbox message and you’re being responsive; post a smiley, selfie, Gif or Vine and you’re being creative; upload a YouTube video to apologize and you think all is forgiven and right with the world. While many businesses, both large and small, have fully embraced this new normal, there are classic rules still applicable and highly regarded when it comes to maintaining connections and growing relationships with customers and clients.
In a nod to the classics, Jackie Nagel of Synnovatia, a consulting and coaching firm for small businesses, revisits a few basics that will never be out-of-style. A few highlights from Nagel’s article, How Being ‘Old School’ Helps Your Business Succeed, include:
- Customer service was handled rapidly and with respect. The customer was right and each transaction was handled accordingly.
- Phone calls were answered promptly and politely – by a live person!
- Commitments were kept – even if it meant longer hours to keep your word.
- Excellence was the minimum acceptable standard of work – not an option.
- Clients were favored – not fired.
- Mistakes were readily admitted and corrected – not blamed on others.
What classic rules have you un-retired? Feel free to share your thoughts in the comments section of this post.
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